The Biggest Challenges Faced by Solar Installers
The moment we started becoming involved in Solar marketing and Solar Lead Generation, we noticed there were pretty consistent challenges across the vertical – challenges that don’t exist for other industries in the same sense. Oōtem Advertising created Eco-Leads to help Solar Installers overcome these challenges.
Finding Quality Leads
The biggest challenge our clients have faced is “how do I find qualified leads?”. When the market is dense and competitive, it can prove difficult to sort through the muck. So how do you sift it out? Targeted marketing with well-lit, straight-forward lead forms help lead the ideal Solar customer to conversion, as they don’t feel misled.
It’s certainly easy to go with the “Spray-and-pray” method of call centers, and buying mass lists of leads, but the conversion rate is much lower, let alone the response rate. It’s better to buy narrowly targeted, high-quality leads.
Education
One challenge we often hear from our clients is that seeking residential Solar are often uneducated about the process, about how solar power works, and how much solar power costs.
One of the best tips we have for Solar installers is to educate your audience on these factors, particularly how much Solar energy costs. That way, they know what to expect when you contact them later – making them a high quality lead.
Be Versatile & Be Competitive
Solar buyers are often shocked at how much a high-offset system will actually cost them. What they’re missing is the large overhead costs that come with the process. The cost of panels has come down in leaps and bounds in recent years, but not nearly enough to make Solar power a reality for everyone. On top of that, you’ll still have to pay your installers and other staff a livable wage, and not to mention a roof over your head. So balancing a competitive pricing model with the ability to pay the bills can be tricky.
Now for a bit of shameless self-promotion: Consider Eco-Leads your source for quality solar leads, and remember that we’re always here to answer any questions you may have about lead generation or solar marketing!